Posted / 3rd June 2019
Weekly cleans are brilliant for reliable income and constant cash flow – but what if you want to really hit the big numbers, create more turnover and expand your business?
That’s where upselling premium services can help. Upselling is the act of persuading current clients to purchase something further from you – just like a waiter might convince you to get a dessert after you’ve had a meal.
In the cleaning industry, you can’t sell someone more standard cleans per week. However you could sell them your premium services, add-ons or seasonal services.
Premium services you could offer:
Particularly popular around Christmas, before the family descends and the oven gets a good work out. Suggest to clients that a clean oven is an asset to the home that looks and smells great. Of course, offer to complete the service after your next regular visit.
As summer approaches, window cleans become more popular. Instead of using an external service, offer window cleaning to your clients. Either complete the job yourself, or subcontract to a trusted window cleaner. If the client is happy with their clean, you could even book it in quarterly for them.
Notice that your client’s playroom carpet is looking a bit grubby? Has the bedroom carpet gone flat and marked by furniture? Let your clients know that you can easily bring life back into their carpets with a good clean. Be sure to have a reliable carpet cleaning machine (such as a Karcher, Numatic or Maxblast) before offering the service.
Additional kitchen cleans
Within the kitchen, there are items which may need occasional deep cleans – such as full fridge and freezer defrost and disinfection, dishwasher deep clean, internal cabinet clean and extractor fan service. These could be conducted as part of a Spring Clean, or on a quarterly/seasonal basis. Here are top tips for spotless kitchens.
Exterior cleaning services
Washing patio furniture, sweeping and washing decks and porches and cleaning summer houses are all external cleaning services that clients might be interested in as summer approaches. If your clients like to spend time in their garden, ask if they’d like some additional services to make their outside space even more enjoyable.
If you’re visiting a client regularly, it might be easy to suggest laundry services. You could collect their items, wash and iron them and return them when you next visit. To make this an even more premium service, you could ask what their favourite detergent is.
Make sure you don’t push your clients to purchase further services. Simply mention what it is that you offer, if the appropriate occasion arises. If you’re doing a great job on their regular cleans, they’ll be more likely to book you for additional services.